When communicating with agents, it can be hard to create the right messaging and provide the right tools for different work forces. As a brokerage looking to recruit the agents, you must keep in mind your audience, as different generations prefer varying methods of communication and work culture.

Millennials value flexibility ...

After a successful sale, it’s always a good idea to keep in contact with that client. But when is the best time to follow-up and when does your outreach become too much or not enough? Real estate agents grow a large portion of their business from existing clients giving referrals ...

For new and experienced agents alike, it’s easy to get caught up in the hustle and bustle of the housing market, whether that’s by achieving your monthly goals or perhaps even falling short. If it’s the latter, it’s especially important to foster a positive, uplifting and inspiring company culture for ...

In what is perhaps the "most robust test yet" with the "largest sample ever tested," financial analytics firm Collateral Analytics has concluded that For Sale By Owner (FSBO) transactions achieve sales prices significantly below those achieved by sellers who hire a REALTOR.  

To reach their conclusion, Collateral Analytics used ...